When a new Internet marketer thinks about how to track website traffic, he or she is likely to think first about Google Analytics. If so, you might have also heard of Majestic SEO. Both offer a free service that can give you invaluable information on how to track website traffic. But just which tool is best?
In this article, we will compare the services offered by Majestic SEO and Google Analytics. Both are excellent website analytics solutions. They can both save time and money by providing a comprehensive insight into how visitors use your website. There are a variety of channels that an individual can utilize to get to your website. And through tracking where they came from, you are able to precisely see where traffic sources for particular pages, campaigns, and general keywords come from.
Let’s begin with Google Analytics. You can choose to monitor only your “related searches” or view your entire site in depth. By setting up a customized profile, you can examine how many of the “related searches” are keyword-focused or focused on a particular product, service, or user experience. You can also select to see how many new visitors you got as a result of newly created content, as well as how many of these new users come to your site via organic search engine traffic.
Majestic SEO can drill down even further by showing you where in the search results your new content appears, as well as what pages or web pages this content appears on. Once you’ve decided which content is of interest, you’ll be able to target specific keyword phrases for additional optimization. With Majestic SEO, you can also examine the keywords that appear in the URL address. This can give you ideas about what to build your website around or improve upon.
You may also need to find traffic sources outside of Google Analytics. Because Majestic SEO and other online tools focus so much on keywords, it’s likely that you’ll miss other places that visitors come to your website from. To make sure that you’re not missing any traffic sources, use Google’s Keyword Tool to discover other places that people are finding your site through search engines.
To learn how to track website traffic to website, follow the same process as above, but start with Google. Find your domain name (the dot com, not the dot net) and then go to Google’s Keyword tool and click on “enter.” Now, in addition to keywords, enter in your URL address. Once done, click “Track website traffic.” Google will now show you how many other websites have keyword versions of your URL. It’s a good idea to compare these numbers to your own to see which are the most popular traffic sources.
The next step is to use Majestic SEO to find out where in Google’s ranking system your site is. Open the Majestic SEO interface by clicking on the “Google” icon in the upper right-hand corner of the browser. Next, go to “tools,” then “site,” then “Reverse search.” If you see the word “Majestic” next to your URL, that means that Majestic SEO has found that your page ranks in the top five for the searched keyword. If it’s not in the first five, look to find some alternate keywords that are related to your niche.
Last but not least, it’s important to know how to track website traffic sources by looking at Majestic SEO, Google Analytics, and Google Webmaster Tools. These three tools will give you the information you need to know about how visitors are finding you. Some visitors will come in through organic search results, some through PPC ads, and some through social networking. To make the most of the traffic that you are able to generate, be sure to do all you can to increase the likelihood that it will result in revenue. By doing this, you’ll have a very successful business, no matter what type of online business you have.